Real-World Resources for Australian Founders
We've spent years building companies and helping others do the same. These materials come from actual experience—what worked, what didn't, and what we wish someone had told us earlier. Nothing theoretical here, just practical frameworks you can use tomorrow.
What You'll Actually Find Here
We're not about padding things out with fluff. Each resource addresses specific challenges we've seen Australian startups face—from managing cash flow during slow months to structuring equity conversations with early team members.
Financial Models That Make Sense
Forget complex spreadsheets you need a finance degree to understand. Our models focus on the three metrics that actually matter when you're starting out and how to track them without spending hours every week.
Pitch Materials That Work
We've reviewed hundreds of pitch decks. Most make the same mistakes. Our templates guide you through telling your story in a way that investors actually respond to—based on what got us meetings and what got ignored.
Legal Frameworks for Early Stage
Written in plain English by lawyers who work with startups daily. Covers founder agreements, early employee contracts, and IP protection without the usual legal jargon. These are the documents we use ourselves.
Customer Research Templates
How to talk to potential customers before you build anything. Includes question scripts, interview frameworks, and ways to identify patterns in what people tell you. This saved us from building the wrong thing twice.
Operations Checklists
Everything from setting up your business structure to opening bank accounts and registering for GST. Specific to Australian regulations and updated for 2025. The boring stuff that has to get done right.
Growth Experiment Library
Forty marketing experiments we've run with honest results about what worked and what didn't. Includes budget requirements and time investment so you can pick what's realistic for your situation.
Built From Experience, Not Theory
Every resource here comes from actual startup journeys. We've made mistakes—plenty of them—and these materials reflect what we learned from both the wins and the face-plants.
The financial models came from realizing our first spreadsheet tracked twenty metrics but only three actually mattered. The legal templates emerged after paying lawyers to explain the same concepts to five different startups. The customer research approach developed after wasting months building features nobody wanted.
- Updated quarterly based on current Australian regulations and market conditions
- Includes real examples from companies we've worked with (details changed for privacy)
- Written for founders who are building while learning, not MBA graduates
- Covers Melbourne, Sydney, Brisbane, and Perth market specifics where relevant
Who Creates These Resources
Our team has lived through the startup experience multiple times. We know what it feels like when your runway gets shorter than expected or when a pivot means starting customer development from scratch again. These materials come from people who've been where you are.
Hendrik Aalborg
Built three companies, sold two, closed one. That last one taught me more than the successes. Now I help founders avoid the expensive mistakes I made while embracing the useful ones. Spent fifteen years in Sydney's startup ecosystem.
Casper Lindholm
Former CFO for early-stage ventures, now focused on making financial planning accessible for founders who didn't study accounting. Created most of our financial models after seeing too many smart people struggle with basic cash flow tracking.
How Our Program Actually Works
We're launching a structured six-month program in September 2025. It combines these materials with regular sessions where you can ask questions and get feedback on your specific situation. Small groups—we cap at twelve participants.
Foundation Phase
First eight weeks focus on business model clarity and financial fundamentals. You'll build your core financial model, validate your customer segments, and establish your metrics dashboard. Weekly group sessions plus individual feedback on your specific numbers.
Growth Planning
Weeks nine through sixteen shift to customer acquisition and scaling. We work through marketing experiments, sales process development, and team planning. This is where you test different approaches and see what fits your market.
Funding Readiness
Final phase prepares you for conversations with investors or alternative funding sources. Pitch development, financial projections, term sheet negotiation frameworks. We bring in guest investors who give honest feedback.
Ongoing Support
After the formal program ends, you get access to quarterly update sessions and our alumni network. Many participants find the peer connections as valuable as the content—having other founders who understand what you're dealing with matters.